Compare Apartment Communities With More Confidence
ORA® helps you understand what daily life is more likely to feel like after move-in.
ORA® summarizes real renter reviews into a single score and resident experience signals, so you can compare apartment communities using lived experience patterns rather than marketing promises.
Learn How ORA® WorksWhat Is ORA®?
ORA is a tool designed to help renters understand the resident experience at apartment communities. It is designed to reduce decision fatigue and help renters avoid unpleasant surprises by making resident experience patterns easier to compare.
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The ORA® Score
The ORA® Score is a 0-100, monthly-updated, unbiased resident experience metric for an apartment community. It is based on real renter feedback from 13+ review sites and related sources and evaluated across 22 operational categories renters mention most.
Maintenance- Cleanliness
- Communication
Resident Experience Signals
Each month, ORA® analyzes resident reviews to surface Top 3 Strengths — the areas where a community consistently performs well — and Bottom 3 Opportunities — the areas where residents most frequently report friction. These signals give you a richer picture than a single number alone.
These five signals appear most consistently across resident reviews and are tracked month-over-month so you can identify trends, not just snapshots.
Learn MoreWhy ORA® Matters During An ApartmentRental Decision
Location
Budget
Amenities
Pet policies
How quickly maintenance requests get resolved
Whether management responds professionally
How quiet or noisy the building actually is
Whether common areas stay clean
Whether neighbors respect shared spaces
ORA® helps you evaluate those questions earlier, with more clarity.
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Understand The National Average ORA® Score
THE NATIONAL AVERAGE ORA® SCORE PROVIDES BENCHMARK CONTEXT FOR A SPECIFIC MONTH AND YEAR.
When comparing apartment communities, always compare ORA® Scores from the same month and year. A strong ORA® Score suggests a more predictable resident experience relative to the National Average ORA® Score benchmark and indicates avoidance of sustained negative reviews in critical resident experience categories within the last 6–12 months. Even strong scores can have opportunity areas worth verifying.
ORA Power Rankings
ORA® Power rankings recognize apartment communities based on resident experience patterns reflected in ORA® Score performance during a defined month or year. Rankings are not paid placements and are not influenced by marketing participation.
Explore current ranking releases
2025 Power Rankings
They help you understand how to compare apartment communities in a local market before narrowing your shortlist.
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Want to fully understand ORA® before using it?
FAQ
Have questions about ORA®, strengths and opportunities, score timing, or how to use the National Average ORA® Score benchmark?
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