ORA® is designed to pair the score with clear context so renters can understand what is driving resident experience and make a more confident apartment rental decision.
Formal Definition: The ORA® Score
The ORA® Score is a 0–100, monthly-updated, unbiased resident experience metric for an apartment community.
ORA® pairs the ORA® Score with strengths and opportunities so renters can translate a number into real life meaning.
A monthly-updated resident experience score based on real renter feedback, designed to help renters compare apartment communities with more confidence.
What Are Strengths?
Strengths are the areas where resident experience is performing best right now.
They reflect consistent positive patterns in renter feedback.
Strengths can help you:
- Confirm fit based on what you care about most
- Spot what residents consistently appreciate day to day
- Build smarter questions for your tour or lease review
- Set expectations about what this community is likely to do well
If a strength aligns with your priorities, it is a reassurance signal worth noticing.
What Are Opportunities?
Opportunities are the areas where there is the most room to improve right now.
ORA® uses the word opportunities intentionally. It provides renter-friendly clarity without harsh labels.
Opportunities are not meant to scare you. They are meant to help you slow down, verify, and decide what tradeoffs you are comfortable with.
Even strong ORA® Scores can have opportunity areas worth verifying.
How Strengths And Opportunities Work With The ORA® Score
The ORA® Score provides the overall resident experience signal.
Strengths and opportunities explain what is driving that signal.
A strong ORA® Score indicates avoidance of sustained negative reviews in critical resident experience categories within the last 6–12 months, suggesting a more predictable resident experience relative to the National Average ORA® Score benchmark.
Even strong scores can have opportunity areas worth verifying.
FAQs
- Can strengths and opportunities change month to month?
- Yes. ORA® updates monthly, so strengths and opportunities can shift as resident experience changes.
- Do opportunities mean a community is a bad choice?
- No. Opportunities highlight patterns worth verifying, especially if they connect to your priorities.
- Do strengths and opportunities guarantee my experience will match?
- No. They are indicators, not promises. ORA® helps you compare patterns in real renter feedback to reduce surprises.